Search Engine Marketing Swipe File
This is my personal swipe file for all things
related to search engine marketing.
Some of these come directly from my paid infoproducts …
so in the spirit of sharing, I've listed them here for you
to enjoy gratis.
I've created the following sections for you…
just click on any topic to zoom to it:
Feel free to bookmark this page
as your favorite – and you have
my permission to pass this along
to your colleagues.
Email subject lines
Words to avoid:
Words to use:
Tested subject openers that usually get high open rates:
(Warning: some contain adult words and/or themes.)
Ever since 1997, I've been testing out
email subject lines… these have
higher-than-normal open rates
(and are sorted in no particular order):
some great stuff here
re: tonight's teleseminar
emaciated startup founders on my doorstep?
11 tips to internet marketing success (revealed)…
trust me on this…
this __________ works like crazy…
yo $firstname, it's [first name]…
this is just sick… HOLY CRAP
HOLY crabby patties…
sweet mother of GOD! What is the holdup?
I'm looking for a ___________ in [city]
I tested this – here are the results (video)
"The FIRST just went live…"
a very BAD PERSON (video expose)
"The 2nd Best Personal Productivity Cheat"
you will love this
how I (insert benefit) in record time…
7 deadly __________ mistakes
discover the 'insider' strategies that…
think you'll like this?
now watch this…
this is awesome
how I …
now it all makes sense
here's the link…
the ultimate done for you
are you in?
trust me on this
"I TOTALLY recommend this"
is SEO really important?
is internet marketing just a scam
oops… I messed up
I don't normally do this (you won't believe it)
a brief guide to psychopaths, scam artists & con men
you on Facebook?
Warning: this blah blah blah
who else wants
could you use a free ________
I have to tell you the truth
pick you up at 8?
I'm so tired… lol
I totally hooked you up
expensive skill you must master (read me now)
no List…? no contacts…? no product…? no problem! (here's YOUR PROVEN plan)
re: business proposal
I made this video for you $first
has your ego gone limp?
$first – it's Jim with some news…
Why 'free' and 'cheap' are your ENEMY, not your friend
did you miss this?
the doors are finally closing
here are the pics…
great pictures from the cruise…
don't share this with anyone
do NOT waste money on this…
newbies not allowed…
EXPENSIVE – don't open if you can't afford this…
I need your paypal address
when is it okay to hit your kid in public?
competition from other men – how to handle it
5 ways to trigger "sexual tension" in women
why a wussy can't attract women
this guy is making 100k a year… are you??
free information – keep your wallet closed
guess where I am now?
greeting from (country)
I messed this up…
new FTC stuff
last minute notice – open NOW…
you might find this shocking coming from me?
your email list is going to grow like crazy (just copy & paste this)…
Whenever I suffer from brain freeze,
I scan this list of headline formulas for inspiration:
Begin the headline with the words "How"
"How do I connect my business to the internet?"
Begin your headline with the words "How to."
How to start a backyard garden with 37 cents
Begin your headline with the word "Introducing."
Introducing a special gift for a special time of year
Begin your headline with the word "Announcing."
Announcing a new selection of 3D video camera recorders
Use words that have an announcement quality.
Presenting new 36" tall ballerina doll
Begin your headline with the word "New."
New organic soap cleans without harsh chemicals
Begin your headline with the word "Now."
Now on home video
Begin your headline with the words "At last."
At last… a cure for baldness is discovered!
Put a date into your headline.
Beginning June 1… low summer rates to visit Agadir
Write your headline in news style.
Just published: a new booklet announcing the secrets to cure the common cold
Feature a great price in your headline.
Guaranteed 17-jewel quality watches… $19
Feature reduced price
Get 12 DVDs for just a penny
Feature a special merchandising offer.
For big thirsts. 48 ounces. Just 49 cents.
Feature an easy-payment plan.
Bring this home today, but don't pay until next year
Feature a free offer.
FREE gray hair treatment
Offer information of value.
Straight facts on when to take profits
Tell a story.
How I became popular overnight
Begin your headline with the word "Why."
Why these vitamins can make you feel peppier
Begin your headline with the word "Which."
Which of these 5 skin troubles would you like to end?
Begin your headline with the words "Who else?"
Who else wants to lose weight and transform their body in just 23 minutes?
Begin your headline with the word "Wanted."
Wanted – your services as a high-priced real-estate specialist
Begin your headline with the word "This" or "These"
This is the quietest dishwasher ever invented by German engineers
Begin your headline with the word "Because."
Because your pet's quality of life is important to you
Begin your headline with the word "If."
If you think the ultimate speaker system would have a subwoofer, you're only half right…
Begin your headline with the word "Advice."
Advice to a young person starting out in business
Use a testimonial-style headline.
Let me tell you how I lost 37 pounds in just 23 days (during the holidays)
Offer the reader a test.
Take this quiz to see if you're good under stress
Use a one-word headline.
Use a two-word headline.
Use a three-word headline.
Burn fat faster
Warn the reader to delay buying.
Don't buy car insurance until you've read these facts
Let the manufacturer speak directly to the reader.
They thought I was crazy to ship live Maine lobsters as far as 1,800 miles from the ocean
Address your headline to a specific person or group.
To car owners who want to cut gas bills
Have your headline ask a question.
Do you make these common mistakes when buying life insurance?
Offer benefits through facts and figures.
96.2% of these teenagers prefer this type of blog theme
Pain point words
See how to use these "painful" words for your profit
in my Customer Pain Points tutorial:
YouTube trigger keywords
Use these special words in YouTube titles to force Google to show your video in their search results:
- how to <-- most effective (by far)
- what is __________
How to find sites with 404 errors
One of my hand's-down
favorite ways to get backlinks
is to get my competitors to pass me link juice…
… I do this by finding bad links
in their recommended resources
(or "blogrolls") and convince them
to link back to my site instead.
I go over this "link replacement" strategy
in my eViral Secrets' course.
Here are the advanced
Google syntaxes I use to search for
competitor's with webpages that
usually have broken links:
QUERY + "intitle:links" -exchange