This is my personal swipe file for all things
related to search engine marketing.

Some of these come directly from my paid infoproducts …
so in the spirit of sharing, I've listed them here for you
to enjoy gratis.

I've created the following sections for you…
just click on any topic to zoom to it:

• SEM infographics & statistics
• Email copywriting formulas
• Headline formulas
• Customer Pain Points
• YouTube words
• 404 link replacement

Feel free to bookmark this page
as your favorite – and you have
my permission to pass this along
to your colleagues.

Email subject lines

Words to avoid:

Confirm
Join
Assistance
Speaker
Press
Social
Invite

Words to use:

Apply
Opportunity
Demo
Connect
Payments
Conference
Cancellation

Tested subject openers that usually get high open rates:
(Warning: some contain adult words and/or themes.)

Ever since 1997, I've been testing out
email subject lines… these have
higher-than-normal open rates
(and are sorted in no particular order):

test
some great stuff here
re: tonight's teleseminar

emaciated startup founders on my doorstep?
11 tips to internet marketing success (revealed)…
trust me on this…
this __________ works like crazy…
yo $firstname, it's [first name]…
this is just sick… HOLY CRAP
HOLY crabby patties…
sweet mother of GOD! What is the holdup?
I'm looking for a ___________ in [city]
I tested this – here are the results (video)
bad news
thanks…
"The FIRST just went live…"
a very BAD PERSON (video expose)
panelbeater wanted
"The 2nd Best Personal Productivity Cheat"
you will love this
how I (insert benefit) in record time…
7 deadly __________ mistakes
discover the 'insider' strategies that…
watch this
think you'll like this?
GET THIS?
now watch this…
this is awesome
how I …
now it all makes sense
here's the link…
secret inside
the ultimate done for you
are you in?
trust me on this
"I TOTALLY recommend this"
is SEO really important?
is internet marketing just a scam
oops… I messed up
I don't normally do this (you won't believe it)
a brief guide to psychopaths, scam artists & con men
stop thief!
you on Facebook?
Warning: this blah blah blah
who else wants
could you use a free ________
I have to tell you the truth
Remember when…
pick you up at 8?
I'm so tired… lol
Hey
I totally hooked you up
expensive skill you must master (read me now)
no List…? no contacts…? no product…? no problem! (here's YOUR PROVEN plan)
re: business proposal
I made this video for you $first
has your ego gone limp?
$first – it's Jim with some news…
Why 'free' and 'cheap' are your ENEMY, not your friend
did you miss this?
the doors are finally closing
here are the pics…
great pictures from the cruise…
don't share this with anyone
do NOT waste money on this…
newbies not allowed…
EXPENSIVE – don't open if you can't afford this…
I need your paypal address
when is it okay to hit your kid in public?
competition from other men – how to handle it
5 ways to trigger "sexual tension" in women
why a wussy can't attract women
this guy is making 100k a year… are you??
free information – keep your wallet closed
guess where I am now?
greeting from (country)
I messed this up…
new FTC stuff
[product] wanted
last minute notice – open NOW…
you might find this shocking coming from me?
your email list is going to grow like crazy (just copy & paste this)…

Headline formulas

Whenever I suffer from brain freeze,
I scan this list of headline formulas for inspiration:

Begin the headline with the words "How"
"How do I connect my business to the internet?"

Begin your headline with the words "How to."
How to start a backyard garden with 37 cents

Begin your headline with the word "Introducing."
Introducing a special gift for a special time of year

Begin your headline with the word "Announcing."
Announcing a new selection of 3D video camera recorders

Use words that have an announcement quality.
Presenting new 36" tall ballerina doll

Begin your headline with the word "New."
New organic soap cleans without harsh chemicals

Begin your headline with the word "Now."
Now on home video

Begin your headline with the words "At last."
At last… a cure for baldness is discovered!

Put a date into your headline.
Beginning June 1… low summer rates to visit Agadir

Write your headline in news style.
Just published: a new booklet announcing the secrets to cure the common cold

Feature a great price in your headline.
Guaranteed 17-jewel quality watches… $19

Feature reduced price
Get 12 DVDs for just a penny

Feature a special merchandising offer.
For big thirsts. 48 ounces. Just 49 cents.

Feature an easy-payment plan.
Bring this home today, but don't pay until next year

Feature a free offer.
FREE gray hair treatment

Offer information of value.
Straight facts on when to take profits

Tell a story.
How I became popular overnight

Begin your headline with the word "Why."
Why these vitamins can make you feel peppier

Begin your headline with the word "Which."
Which of these 5 skin troubles would you like to end?

Begin your headline with the words "Who else?"
Who else wants to lose weight and transform their body in just 23 minutes?

Begin your headline with the word "Wanted."
Wanted – your services as a high-priced real-estate specialist

Begin your headline with the word "This" or "These"
This is the quietest dishwasher ever invented by German engineers

Begin your headline with the word "Because."
Because your pet's quality of life is important to you

Begin your headline with the word "If."
If you think the ultimate speaker system would have a subwoofer, you're only half right…

Begin your headline with the word "Advice."
Advice to a young person starting out in business

Use a testimonial-style headline.
Let me tell you how I lost 37 pounds in just 23 days (during the holidays)

Offer the reader a test.
Take this quiz to see if you're good under stress

Use a one-word headline.
Sex!

Use a two-word headline.
What if…

Use a three-word headline.
Burn fat faster

Warn the reader to delay buying.
Don't buy car insurance until you've read these facts

Let the manufacturer speak directly to the reader.
They thought I was crazy to ship live Maine lobsters as far as 1,800 miles from the ocean

Address your headline to a specific person or group.
To car owners who want to cut gas bills

Have your headline ask a question.
Do you make these common mistakes when buying life insurance?

Offer benefits through facts and figures.
96.2% of these teenagers prefer this type of blog theme

Pain point words

- frustrated
- problem
- issue
- wish
- rant
- tired

See how to use these "painful" words for your profit
in my Customer Pain Points tutorial:

YouTube trigger keywords

Use these special words in YouTube titles to force Google to show your video in their search results:

- how to <-- most effective (by far)
- tutorial
- review
- test
- what is __________
- demonstration
- explanation
- video

How to find sites with 404 errors

One of my hand's-down
favorite ways to get backlinks
is to get my competitors to pass me link juice…

… I do this by finding bad links
in their recommended resources
(or "blogrolls") and convince them
to link back to my site instead.

I go over this "link replacement" strategy
in my eViral Secrets' course.

Here are the advanced
Google syntaxes I use to search for
competitor's with webpages that
usually have broken links:

QUERY + "intitle:links" -exchange
intitle:QUERY "intext:blogroll"